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Instead of acting hastily, think strategically about cost-cutting

Bron: Financial Management - 02 november 2020

If you can keep your head while all about you are losing theirs, you’ll be an effective management accountant.

Amidst the economic turmoil caused by the coronavirus pandemic, many finance leaders and professionals face intense pressure to cut costs hastily. Such stress can lead to mistakes that damage longer-term growth prospects, business relationships, and staff morale.

Companies have already fallen into the trap of rushing cost cuts in the latest downturn, said Paul Gardner, ACMA, CGMA, the CEO and CFO of Fresh Accounting, based in Hong Kong and Singapore.

“Countries closed borders quickly when the COVID pandemic started,” he said. “CFOs have had to react very quickly and are still under immense pressure. In that situation, cutting costs can become emotional. But we have to avoid emotion by reviewing each cost forensically — for example, around whether it helps retain customers and minimises lost sales.”

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